Product / Silent churners
Reach the customers who stopped using you before they cancel
Most cancellations start weeks earlier, when people stop logging in. Lucrovia spots paying accounts that went quiet so your team can step in while the subscription is still active.
−$1,450lost per month in our example account
112quiet accounts still paying
$980saved per month from check-ins
Example account: B2B SaaS, about $190k MRR, 2,400 customers. Your numbers will differ.
How it happens
Why this leak is easy to miss
- A customer stops logging in or using a key feature.
- They keep paying for a while because nobody remembers to cancel.
- Then the card statement reminds them, and they cancel without a word.
Silent churners
−$1,450/ month
112accounts$17,400per year
How Lucrovia finds it
Detection
Lucrovia combines Stripe billing with your login or event data and flags paying accounts with no activity in 30 days.
How Lucrovia fixes it
Fixes you approve
- A weekly list of quiet accounts sorted by revenue
- Check-in emails and calendar links for your success team
- Pause or downgrade offers you can send instead of losing the account
Other leaks
How much does silent churners cost you?
We check it live on the demo call, together with the other five leaks.